About Omnicharge
Omnicharge is a unique and ever-developing company that offers the modern generation a chance to work on their projects without limits in terms of power. The innovative solutions in the form of power chargers fit for most purposes and devices is the area that the vendor is specializing in.
As a rapidly growing brand, Omnicharge aims to establish fruitful cooperation with interested individuals and institutions like schools, colleges, and universities. Aside from that, the brand would appreciate the involvement of governmental institutions such as fire-fighting departments, police offices, and third-party resellers. The list does not end with the mentioned branches.
Anyone who needs a reliable power supply to rely on can count on Omnicharge.
The company’s headquarters are in Los Angeles, CA, but the brand is more than willing to expand international horizons and grow a dedicated user base all over the globe. As the pandemics hit, brand recognition started to drop, along with the income. Thus, the Omnicharge management decided to cooperate with Belkins to enhance the brand awareness and gather quality leads to later transform into paying customers.
Challenges
It is hard to imagine a single person who wouldn’t be interested in potent power banks that can be easily transported. Yet, as the pandemics hit, the Omnicharge sales started to decrease. Thus, a few essential matters were to be solved as soon as possible. These were the following:
- Brand awareness – most of the potential customer base had moved to online shopping due to the pandemics. Thus, working on wider brand awareness was one of the crucial points to cover.
- Increased market coverage – so far, the power chargers that Omnicharge offered were primarily aimed at the American market. In order to increase lead conversion and potential revenue, we had to make the product an international offer rather than a location-restricted one.
- Content improvement – the brand’s online presence, especially when it came to LinkedIn promotion, was quite unsatisfactory. Thus, new content had to be created to improve the company’s reputation along with the brand’s recognition.
- Unusual product offer – the main sphere of Belkins expertise lies with software-related sales, and promoting a physical product was something new that the team had to deal with.
What we did
As you can see, the number of directions to hit was quite impressive. With over 5 year of experience in B2B lead generation for manufacturing companies, our team has managed to close 9+ new deals in the first 3 months. Besides, as the cooperation continues, more and more benefits are reaped by the company.
-
Close cooperation
B2B segment isn’t the simplest area to find common ground at. Thus, both parties involved took some time and effort to establish a single vision on what was offered and what was needed.
-
Content layout
One of the pre-set goals that Belkins and Omnicharge have agreed on is customer awareness increase. Among all the presented ways, the client has chosen LinkedIn as the platform to spread the word about their product. Thus, while working with our designers and copywriters, the brand has had a number of SEO requirements in mind which we discussed and skillfully implemented in the final content copies.
