How Does SMTP SendGrid Service Work: In-Depth Guide
The process of composing and delivering a personal email is one of those that many people are well familiar with. Therefore, it may seem that there’s nothing complicated about the notion since all it takes is to press the Send button, and the letter will appear in the recipient’s mailbox. However, when it comes to the marketing sphere, in particular, there are tons of advertising emails to be delivered, and only a tiny part of them ends in the primary inbox. This happens if you treat the email deliverability rates lightly.
So, a precise understanding of the process that every email is bound to go through comes of great use. Besides, tools that come of assistance should be pointed out as well. Since SMTP SendGrid services are directly connected to the matter, a detailed guide from Folderly will provide the exact knowledge required to boost your rates and potential income.
SendGrid – a brief introduction
Before we move with the in-depth definition of SendGrid SMTP services and other email terms, you need to realize what the platform is designed to represent. First things first, SendGrid is one of the modern means developed to enhance the email delivery rates of a given company or enterprise.
To put it simply, the given platform acts as a third-party SMTP service. What does it mean? It simply means that the SendGrid SMTP service sends out users’ emails from their servers but on the clients’ behalf. Such a simple approach ensures good open rates and proper email placement. Thus, the email gets right to the primary user’s inbox instead of potentially ending up in the spam folder.
SMTP – a short definition
When you know what the SendGrid tool can offer, it is high time to discover what the complex abbreviation of SMTP hides. The shortening stands for Simple Mail Transfer Protocol. While you do understand each word separately, the complete name may bear vague meaning. To put it simply, the given protocol enlists all the guidelines and necessary steps to take to complete the process of sending an email.
How does SMTP work?
After any email is sent, it becomes nothing but a type of code that SMTP servers are designed to read and process. Once the server decodes the message, it is re-addressed to the recipient’s server and potentially to the inbox folder.
The main reason SMTPs are so popular is that sending a single message is dramatically different from sending millions of emails at the same time by a single corporation. The whole process becomes a lot more complicated, and such options as SendGrid SMTP relay service are often vital for successful delivery.
What is an SMTP server?
The notion of an SMTP server is a serious and complicated matter, but you should understand the basics. Such a server is always entitled to a separate address or multiple addresses at that point. Either the mail client or the platform in use sets the address. If we take SendGrid as a leading example, the format will look the following way – smtp.sendgrid.net. Should you have any doubts, you can always find the server address in your settings…
